THE ORIGINAL IDEA, INITIATED BY THE TWO CREATIVE DESIGNERS AND ENDORSED BY THEIR NEW PARTNER SIDNEY TENOUDJI WAS TO ASSOCIATE WATCH-MAKING WITH CONTEMPORARY ART. THE LITO WATCHES WERE THUS BORN FROM A TALENTED COMBINATION OF A WATCH DIAL AND AN ORIGINAL ART WORK.

THE COMPLETE COLLECTION

OVER A PERIOD OF 7 YEARS, MORE THAN 50 LITO WATCHES HAVE BEEN DESIGNED BY SUCH INTERNATIONALLY RENOWED CONTEMPORARY ARTISTS AS: ARMAN, ADAMI, ARROYO, BEN, CESAR, COMBAS, CORNEILLE, DIROSA, HARING, LEWITT, INDIANA, ROUGEMONT, SPOERRI, VENET, AND SOTO, TO NAME BUT A FEW.

A GENUINE COLLECTION HAS BEEN BUILT UP IN THIS WAY, IN WHICH THE MODEL-DESIGN STAGE IS AS IMPORTANT AS THE SEARCH FOR INSPIRED IDEAS IN COLLABORATION WITH THE ARTIST.

CAREFUL TO MAINTAIN THEIR CRAFT DIMENSION TO ENSURE THE QUALITY OF THEIR TAILOR-MADE PRODUCTION, LITO WATCHES NONETHELESS REMAIN AN ELITIST CHOICE AS EACH EDITION IS LIMITED TO JUST 999 COPIES, RETAILED THROUGH EXCLUSIVE DISTRIBUTION NETWORKS.

THE WATCH MECANISMS ARE SWISS-MADE AND ALL OTHER COMPONENTS ARE EITHER FRENCH OR SWISS.
WORKSHOP ASSEMBLY IS SUPERVISED BY A MASTER WATCH-MAKER AND EACH PIECE IS CAREFULLY CHECKED BEFORE LEAVING THE SHOP, AND GIVEN A GUARANTEE AND AUTHENTICITY CERTIFICATE.

WHEN THE IDEA BEHIND THE LITO WATCH WAS ORIGINALLY CONCEIVED, THE FIRST ARTISTS CHOSEN TO DESIGN THEIR WATCHES WERE JEAN-PAUL ALBINET AND BEN.
SINCE THEN, OVER 35 ARTISTS HAVE TAKEN THE TIME TO IMAGINE THEIR OWN LITO WATCH DESIGNS.

A LITO WATCH IS IMMEDIATLY RECOGNISABLE AT A GLANCE.
ITS SIMPLE AND REFINED WATCH-CASE IS ENHANCED BY ANGULAR BOSSES WITH 3 DECORATIVES GADROONS THAT SERVE TO IDENTIFY THE DISTINCTIVE LITO WATCH. THESE PROVIDE A MINI-FRAME WHICH SETS OFF THE ORIGINAL DIALS ADORNING THE WATCHES.

THE DIAL IS THE ESSENTIAL FEATURE OF EVERY LITO ART WATCH. IT WAS DESIGNED ANS CREATED BY EACH ARTIST, THEN PRODUCED IN LIMITED EDITIONS IN CLOSE COLLABORATION WITH THE DIAL'S CREATOR. SPECIAL TECHNIQUES HAVE BEEN DEVELOPED FOR EACH HAND-DESIGNED DIAL, THIS WAY COMBINING A UNIQUE KNOW-HOW WITH EXCEPTIONAL ARTISTIC TALENT.

AS A RESULT, EVERY LITO WATCH IS A SMALL PORTABLE WORK OF ART WITH A UNIQUE DIAL ONE NEVER TIRES OF LOOKING AT.

EITHER AS A PAUSE OR A MOMENT'S RELAXATION, THE LITO WATCH RECONCILES US WITH PASSING TIME.